Universal Consent and Preference Management by OneTrust is a comprehensive platform that enables organizations to capture, orchestrate, and activate user consent and preferences across web, mobile, and CTV channels. The solution centralizes consent records, manages user preferences, and integrates with existing technology stacks to enforce consent choices throughout the data lifecycle. It streamlines consent and preference management for consumer transparency, allowing organizations to collect and manage user data while maintaining compliance with global privacy regulations. The platform provides centralized consent and preference data management, user-controlled data visibility through branded portals, and automated data synchronization across third-party tools through pre-built integrations. It supports cookieless synchronization of preferences and enables personalization while demonstrating data privacy compliance through automated consent collection and distribution mechanisms across marketing channels.
