Proofpoint's ThreatSim Phishing Simulations is a platform for running simulated phishing campaigns to test employee responses to mock attacks. It utilizes a library of customizable, multi-language templates with diverse lures, including malicious-style links, attachments, and credential harvesting data-entry pages. Campaigns can be scheduled, randomized, and targeted to specific users, groups, or departments. The system tracks user actions such as clicks, data entry, and reporting via an integrated email button, then provides detailed analytics and risk scoring to identify susceptible individuals and groups. Based on these results, users who fail a simulation can be auto-enrolled into follow-up security awareness training, and organizations can compare their performance against industry benchmarks.