Rootly is an incident management and on-call operations platform designed to orchestrate incident response, manage on-call schedules, and centralize alert handling. The system supports configurable rotation schedules, automated escalation policies, and alert routing with features for noise reduction, including deduplication, grouping, and rate-limiting. For active incidents, it automates response workflows, such as creating communication channels and initiating meeting bridges, and allows for the execution of contextual commands from within chat applications. Key coordination capabilities include the synchronization between parent and sub-incidents, customizable status pages with granular access controls and SAML authentication, and immutable incident form fields to enforce data integrity.
For post-incident activities, the platform functions as a central repository for collaborative retrospectives, featuring AI-powered drafting and synchronization of action items with external issue trackers. Rootly provides bidirectional integration with third-party monitoring, ticketing, and communication tools. For on-premises or firewalled environments, it utilizes a secure Edge Connector agent with an outbound-only polling model to execute local scripts. The system includes a Model Context Protocol (MCP) Server for AI agent interaction with live operational systems, Terraform-supported routing logic, role-aware API tokens, and built-in analytics with data export functionalities. Platform access is available through both web and mobile applications.