Scalarr Performance is a mobile-based anti-fraud solution designed to analyze data from mobile ad campaigns across all stages, from the initial click through post-install event analytics. The platform utilizes unsupervised and semi-supervised machine learning algorithms, alongside neural networks and a proprietary Key Knowledge Database, to evaluate hundreds of features and variables in order to identify and prevent app install ad fraud.
The product features an analytical dashboard that collates data and provides granular reporting down to the sub-sub-publisher level. It employs personalized machine learning models tailored to individual applications and delivers binary fraud decisions on a per-conversion basis, enabling the detection of complex fraud types such as attribution manipulation, fake installs, and mixed attack patterns.
