Passwordless Authentication Solutions by Incognia builds users an accurate and persistent Location Identity allowing companies to deliver a passwordless and secure authentication experience. Passwords offer weak account security because they can be easily stolen, guessed, or cracked. Human-generated passwords are often weak, making them susceptible to brute-force attacks. Incognia’s location-based authentication automatically analyzes device location as an authentication factor, also known as zero-factor authentication. It uses location sensors on mobile devices to assess risk, allowing companies to selectively challenge users and reduce reliance on traditional authentication methods. Incognia’s solution uses network, location, and device signals to distinguish trusted users from fraudsters and prevent account takeover. It provides mobile users more security with zero friction, working passively in the background using GPS, WiFi, Bluetooth, and device signals to identify trusted users and detect anomalies. Incognia determines if the user logging in is at a trusted location based on past behavior. If the location matches, the user is authenticated without a password. If not, an additional challenge is recommended. Incognia collects location data to generate a location identity for each mobile user. Incognia compares the device logging in against the device fingerprint and location identity associated with the existing account. The analysis checks if the device has been previously associated with that account, if it has been tampered, and if the current location matches the user's location identity to prevent fraudulent access. The user provides their username or email, and location is verified. Incognia verifies the device and matches the user's current location with their established location identity for risk assessment in authentication. Based on this assessment, the user is authenticated without friction or challenged with an additional factor. Incognia offers a free developer edition for mobile developers, providing frictionless authentication and address verification.