Microsoft Priva is a privacy management solution designed to help organizations identify, assess, and mitigate privacy risks associated with personal data across their digital environments. Its technical capabilities include automated discovery of personal data stored in Microsoft 365 services, classification of sensitive information types using Microsoft Purview integrations, and detection of privacy risks such as data hoarding, oversharing, or unauthorized transfers. The tool offers customizable policy templates for data minimization, overexposure prevention, and transfer controls while providing automated remediation recommendations and user training to foster responsible data handling. Priva also streamlines compliance with privacy regulations through features like consent management tracking, automated subject rights request fulfillment across hybrid cloud environments, and scanning for web tracking technologies to ensure transparency. It integrates with existing Microsoft 365 ecosystems and third-party solutions via APIs to centralize privacy operations while maintaining audit trails for compliance reporting.