Identity Knowledge Graph by IndyKite unifies identity and business metadata into a contextualized layer to enhance AI, applications, analytics, and authorization. It provides a foundation of trust for product and application creation by capturing the identities of customers and IoT devices along with the relationships between them. The dynamic data model resembles business logic and is customizable to business needs, offering flexibility for innovative use cases. It connects siloed data sets and applications, enhances context and understanding, and operationalizes identity. The graph-based data model allows for accurate reflection of users, applications, machines, and data types, providing a real-world data model of both person and non-person entities and their relationships.