Identity Insights by IndyKite is an operational data layer that delivers deep, dynamic context for trusted decisions. It unifies identity and business data to enhance AI, applications, analytics, and authorization. Identity Insights provides full visibility of data for product creation, handles data based on levels of trust, and tracks authenticated entities to extend the chain of trust. It connects siloed data sets and applications, enhances context and understanding, and operationalizes identity. Identity Insights ensures the right information is available at the right time and in the right context to deliver smart customer journeys. It includes metadata management for rich understanding and reliability, contextual data discovery, identity matching, and trust scoring to assess data reliability.