GenAI shield by Ketch helps protect business confidential data from inadvertent misuse and access, enabling teams to safely leverage data for AI initiatives. It provides data-level security across the data ecosystem, ensuring nothing confidential leaves the business. GenAI shield fortifies and protects proprietary business intelligence by anonymizing and encrypting data before it hits public Large Language Models. It includes programmatic data governance for AI, setting policies for which data types can be shared with AI models and flagging misuse or non-sanctioned data use. GenAI shield also offers data discovery and classification to understand the types of data within data systems and assign custom data classifications relevant to the business. This allows companies to enforce AI policies through data controls, capturing the value and competitive advantage of generative AI while mitigating risks.