Flow Editor by Persona is a no-code visual editor designed to build, launch, and optimize custom user flows for customer onboarding, reverification, and beyond. It allows users to design beautiful, on-brand flows that match the rest of their brand, collect and display any type of information, and shorten development time by editing pre-built UI components and workflow actions. Flow Editor leverages robust analytics and a full testing suite to optimize flows for conversion. It enables users to configure flow logic with a drag-and-drop visual editor and a library of collection modules, and to test and edit user flows confidently. The product supports dynamic flow customization without any code, allowing users to design flows that match their brand and customize collection flows. It also includes native analytics to ensure the best user experience and allows for the launch and optimization of flows with a single click.