Consent and Preference Manager by TrustArc is a centralized customer preference repository designed to streamline the management of privacy preferences across multiple brands, mobile apps, websites, and marketing applications. Consent and Preference Manager enables the collection, synchronization, and real-time processing of customer privacy choices and first-party data across various marketing channels. It provides a user-friendly transparent preference center for customers to manage their email, mobile, targeted advertising, and profiling choices. The product ensures compliant processing of user choices with dynamic intake forms and consent prompts that comply with changing privacy regulations globally, such as CCPA, GDPR, and LGPD.
