Cloud Data Protection Platform (CDPP) by Baffle provides a comprehensive solution to protect against data loss in the cloud. CDPP simplifies encryption, tokenization, and masking of data without requiring application code modification or embedded SDKs, allowing for scalability. It integrates with cloud-native services and simplifies tokenization and cloud encryption for a data-centric security model. CDPP surpasses traditional disk and container-based encryption, which is often mistakenly seen as sufficient for cloud computing. In the face of security challenges and data theft, sensitive data must be protected by real-time, data-centric methods. CDPP and data-centric security are essential in a zero-trust security posture. Within the context of zero trust, no user or device is trusted, assuming attackers may already be in the network. Data-centric security measures protect data from attackers by ensuring that even if accessed, the data remains unreadable through encryption or masking. On-premises and cloud data encryption, tokenization, and masking are becoming standard for securing data and protecting resources from outside threats. CDPP aligns security with business and DevOps initiatives to automate and move workloads to the cloud faster. CDPP aims to deliver universal data protection and connectivity to protect data wherever it lives, ensuring unprotected data is never available to an attacker by assuming that breaches will happen. CDPP strengthens cloud data security with encryption, tokenization, and masking to protect sensitive data and mitigate data theft risks. CDPP is pioneering a solution that keeps cloud data protected throughout production and processing. CDPP's data-centric approach combines access monitoring and field-level encryption for end-to-end security against data breaches.