ClearTrust is an advanced ad fraud mitigation platform designed to combat ad fraud and invalid traffic in digital advertising across mobile, desktop, and connected TV. It provides real-time monitoring and insights into oRTB post-bid activity, helping detect discrepancies and maintain transparency and integrity in the bidding process. The platform uses automated technology to instantly validate traffic according to MRC guidelines for both general and sophisticated invalid traffic, detecting and preventing fraudulent activities such as fake clicks, impressions, and engagements in real-time. ClearTrust employs proprietary intelligence, a scalable filter system, and behavioral analysis to protect advertising campaigns across various platforms including mobile, gaming, and programmatic advertising. It strengthens the supply chain by integrating at server-to-server, website, ad impression, or app level, ensuring payment only for validated conversions and maintaining a clean and safe advertising environment.
