Bob's Phishing by Bob's Business is a comprehensive cybersecurity solution designed to protect organizations against phishing attacks. It is part of Bob's Business' suite of cybersecurity awareness and training solutions. The product deploys targeted, simulated phishing emails to employees, mimicking real attacks to educate staff on identifying and handling phishing attempts safely. These industry-specific and psychologically-informed emails incorporate over 200 templates that use various cybercriminal impersonation tactics and dozens of psychological variables, revealing persuasion principles and cognitive biases that impact decision-making. When employees interact with these simulated phishing emails, they are automatically assigned training, aiming to reduce organizational risk from phishing threats and create positive behaviors around phishing prevention.
