Scalarr AutoBlock is a pre-bid ad fraud prevention solution designed to stop fraudulent activity before a bid is placed on an impression. The system ensures advertisements are not displayed on fraudulent sources, eliminating the need to negotiate budget rejections due to fake installs.
By validating traffic sources, the product identifies paid impressions originating from risky ad inventory. This capability prevents the contamination of key performance indicators, ensuring metrics such as click-through rate (CTR), cost per click (CPC), and cost per install (CPI) remain unaffected by fake views, clicks, and installs.
