Adaptive Email DLP by Proofpoint is an email data loss prevention solution that uses behavioral AI to prevent data loss over email. It aims to reduce security risks from misdirected emails and data exfiltration, addressing challenges that traditional rule-based systems cannot adequately handle. The product is designed to protect against accidental and malicious email data loss using a human-centric approach, helping organizations mitigate risks associated with regulatory fines, reputational damage, and customer loss.