AccessReal by i-Sprint Innovations is a brand protection solution that focuses on anti-counterfeiting, track and trace. It allows brand and product owners to enable channels and customers to verify product authenticity using smart mobile devices. Each product has a unique identity assigned through identification tags like barcode, QR code, NFC, and RFID. The clone-proof QR code (AR Code) offers a secure method to verify product originality. It is created using bank-grade processes, incorporating a unique digital watermark and product identification DNA, along with serialization and encryption. The AR Code prevents replication and can be printed on product packaging, labels, and documents, allowing consumers to authenticate products easily. Scanning activities communicate with the AccessReal secured backend system for verification. The AR Code allows consumers to check product authenticity and view full product information. Enterprises can implement a second layer identification tag to collect consumer buying behavior for better business planning. AccessReal is applied in diverse industries such as wine, publishing, beauty, health supplement, food & beverage, and home appliance.
